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Another Reason to Come Home


Guest Aldo

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Guest paulwbafc

marmite is awful. never liked the stuff. just as well. always from a kid had the image of eating something out of a nappy on some bread. gross

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Guest proud2beaussie

Marmite? Never touch the stuff,once was enough,tastes awful and is too sticky to spread.

Give me VEGEMITE any day.

Vegemite - Home

 

not by nature.

VEGEMITE LOVE’ NOW A GLOBAL PHENOMENON

IBM research reveals Vegemite is the world’s most loved brand on the internet

According to the internet, Russell Crowe loves his with tomato, Miranda Kerr enjoys hers with avocado, while

Dannii Minogue says it’s the perfect hangover cure.

And it seems that it’s not just Aussie and New Zealand celebrities that are falling in love with Vegemite; the

whole world is - with new IBM research revealing the black spread made down under is the world’s most

loved brand on the internet.

Move over global mega brands Coca-Cola, Nike and Starbucks, when it comes to worldwide online users

searching brand names and commenting on brand appeal, Vegemite tops the lot.

The research analysed 1.5 billion posts across 38 languages within social networking sites, blogs, message

boards, and online news. The results discovered 479,206 mentions for Vegemite, with brand affinity found

more often than any other product globally. The research also revealed some other remarkable findings,

uncovering the plethora of individual ways people eat their Vegemite.

It appears developing your own Vegemite technique is a national, and now an international pastime –

everyone has their own way of eating it. Without realising, you could be an Edger, Dunker or perhaps even a

Wormer.

On the back of the IBM research, Kraft has undertaken some preliminary research into the way people enjoy

Vegemite. At this early stage, according to more than 1,000 Kraft employees, it appears that there are three

core ways people eat Vegemite, Streaker (38%), Slapper (13%), & Nudist (10%). There are another nine or

so styles which are prominent (see appendix), however, we know that there are thousands more ways that

people enjoy it and we want to know how Vegemite makes the nation tick.

Can the way you eat your Vegemite actually reflect your personality type?

Are you a ‘Slapper’? Perhaps this is someone who is loose with the way they apply their Vegemite, and slaps

it on like a brickie with a trowel. If so, this could indicate you are particularly disorganised, or in a hurry to eat

breakfast and relish in the fact every mouthful is a surprise. Or are you at the other end of the scale, known

as a ‘Streaker’, and prefer just a couple of light streaks of Vegemite? If this is you, perhaps you don’t realise

you can never have too much of a good thing.

IBM has started the research, but now it’s time for Vegemite eaters to decide – How Do You Like Your

Vegemite? Let the nation know at www.howdoyoulikeyourvegemite.com.au. The results of which will provide

Australia with the Vegemite Census 2008 – the ultimate way to consume your Vegemite.

- ends -

Interviews with Vegemite spokespersons are available. For further information, please contact:

Rachel Robertson

Greta Cooper

Strategic Director

Media and Communications Adviser

Royce Consumer

Kraft Foods

Page 2

 

 

HOW DO YOU LIKE YOUR VEGEMITE? PERSONALITY REFLETIONS

The Edger

Always very particular about their Vegemite, they like it spread right to the crust. Probably has a very neat

kitchen too. Somewhat of a perfectionist.

The Streaker

Doesn’t like having much on. Vegemite, that is. Gives the toast just a couple of light streaks of Vegemite. Too

frugal, they don’t realize you can never have too much of a good thing.

The Vegecadoer

Health fanatic, this person thinks the saying ‘eat your greens’ means with every meal. So, their morning slice

of Vegemite toast gets adorned with creamy slivers of fresh avocado. Probably jogs a half marathon in the

morning too. These people tend to inspire jealousy.

The Dunker

Cuts Vegemite toast into soldiers which are then lowered slowly into a hot and gooey pool of boiled googie-

egg. Once they’re nicely coated in yellowy goodness, the soldiers are sent to meet their maker. This person

may have a wicked sense of humour.

The Wormer

Can’t grow up. Still likes watching the squiggly Vegemite worms appear through the holes in the Premium

biscuits. Playful characters, these people squeeze the most out of life.

The Slapper

Loose with the way they apply their Vegemite, it’s slapped on like a brickie with a trowel. Could indicate this

person is particularly disorganised, probably shows they’re just in a hurry to eat breakfast. They relish the fact

that every mouthful is a surprise.

The Tiger Toaster

Not quite on the endangered list, but still not a lot of them about. They love strips of bubbling, grilled cheese

layered over their Vegemite. Very organised and patient, they are prepared to lay in wait for their meal. Like a

tiger.

The Nudist

The purist of all Vegemite eaters. No butter. No marg. Just a piece of toast and the world’s mightiest spread.

What more do you need? They are Zen-like and remain calm under pressure.

The Crumpeter

Saying ‘no’ to convention, they prefer crumpets over toast. Likes to watch black holes forming as the

Vegemite melts away into the crumpet’s craters. Definitely likes to think outside the square.

The Philly®Mite

Worldly types, these people marry the creamy richness of Philadelphia Cream Cheese with good ol’ Aussie

Vegemite to create an extravagant taste combination. Like to indulge themselves.

The Redback

Can’t decide whether they want a salad or breakfast, Redback eaters do both with a couple of sweet, juicy

tomato slices on their Vegemite toast. Not wanting to miss out on anything, they go for both sweet and

savoury.

The Scrambler

This person greets the new day with a big, golden pillow of deliciously fluffy scrambled egg placed ever so

lovingly next to two triangles of Vegemite toast for a melt in the mouth taste sensation. Scrambled by name,

not by nature.

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Guest PommieLady
what about marmite walkers crisps, they are lovely and the branston pickle ones.

 

I think you'll be wanting lots of food parcels

:yes:

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Guest PommieLady

"25% of British people take Marmite with them when they go on holiday"

I'm one of them :wacko:

 

Don't forget the widely available 'Marmite' in Oz is not the British Marmite, and is yukky.

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Guest proud2beaussie
Don't forget the widely available 'Marmite' in Oz is not the British Marmite, and is yukky.

 

I was in London for a month earlier this year so I have tasted the British stuff,sorry I still say it's sweet and sticky and useless for anything other than adding to gravies etc.

Vegemite any day for me.( I'll be bringing a large supply of Vegemite with me coz I also tasted the stuff sold as Vegemite in the UK and it tastes nothing like the real stuff we get here)

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Guest Working to fish

True story

 

my mates girlfriend finds mar mite an aphrodisiac,

she says every time she eats it ,she gets in the mood for jiggy times

. True story.

 

eddie:yes:

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Guest proud2beaussie
True story

 

my mates girlfriend finds mar mite an aphrodisiac,

she says every time she eats it ,she gets in the mood for jiggy times

. True story.

 

eddie:yes:

 

In that case I'll need about 10 jars when I get back to the UK in March,I'll have to try it out on the GF! If it doesn't work I can always use it for axle grease on her car!:biglaugh:

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