Ironic, if you ask me, that he wants to be a spokesman for protecting the interests of wildlife, yet openly shoots them and arranges for his brother to do the same:
http://www.foxnews.com/entertainment/2011/09/22/peta-begs-kate-middleton-to-stop-prince-william-from-shooting-birds/
Call me cynical, but I have never met an animal lover who shoots.