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PLONK! Good news for South Australian tourism


Tamara

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This will be great for local tourism as it will cover our different wine regions. This is the e mail from SA tourism.

 

There is a link to the trailer for the series.

 

I am delighted to present to you the trailer for Season two of PLONK, which exclusively shines the spotlight on South Australia’s wine industry. The team behind the ABC’s Chasers War of Everything were in South Australia recently filming the six-episode television series. The series has been sponsored by the South Australian Tourism Commission (SATC) as part of our domestic content marketing program. PLONK is a satirical wine show and takes a comedic and insightful look into the trials and tribulations that go into the making of a serious lifestyle program.

 

The six-episode series spans six South Australian regions, Barossa, Adelaide, McLaren Vale, Clare Valley, Limestone Coast and the Adelaide Hills, and features more than 30 different locations across South Australia. The episodes incorporate the stories of more than 90 South Australian wine makers, local personalities and local business owners who will gain significant national exposure. The South Australian wine industry has some of the most interesting stories to tell and to hear them from our unique wine personalities will leave a lasting impression.

 

Season 1 of PLONK, shot in NSW, reached an estimated 5 million viewers through television, online and in-flight. SATC was approached late last year, as the production crew were keen to bring Season 2 to South Australia. South Australia is the food and wine capital of Australia and it was only fitting that we bring this popular show to our State and showcase our inspiring wine stories.

 

The SATC has been working with PLONK’s writers to make sure the unique tourism offerings and benefits of the featured regions are incorporated into the storyline, with writers weaving winemaker’s personalities, interests and regional brand propositions cleverly into the script. We have world class wine and personalities in the regions who are irreverent and have a great sense of humour and this will make for a standout season.

PLONK is proudly supported by the South Australian Tourism Commission, Screen Australia,Wine Selectors and the South Australian Film Corporation and we expect to get greater reach than Season 1 did.

 

PLONK Season 2 will premiere exclusively on STAN in June 2015. The official Trailer for the series was released on The Today Show this morning and I hope you have had an opportunity to see it. For those who have not seen it yet, here it is for your viewing. Please feel free to share the trailer and we hope you will enjoy the series featuring South Australia.

 

Sincerely

 

 

Rod Harrex

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