Ok what are your suggestions?
SOUTH Australia needs a new name and the public should choose it, the state's peak business group says.
The State Government has committed to rebranding our international image, but Business SA chief executive Peter Vaughan wants to take the make-over a step further and rename the state in a public contest. "Instead of mucking around with branding, if we're going to be bold and rethink our brand how about thinking of a new name for South Australia," he said. However, Mr Vaughan stopped short of giving his suggestion for a new name, instead saying authorities should tap into the creativity of the public.



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