If I was looking for staff especially for working in this kind of industry, i would be looking for someone who can have a laugh, completely at ease with customers and their needs, who genuinely loved the product and could talk about it, someone who could work well with others and make new people feel comfortable when they start.
I think if i'm write you have children tell them you love its family friendly ethos and that the products look after every aspect of a woman of todays life, the worker, the mother, the whore in the bedroom (well not quite)

the relaxed woman in the bath you get the picture.
good luck